McGregor is pushing his new whiskey Proper No. 12.
Jerry Jones then invited McGregor up to his VIP suite, where the two watched the game and talked business. Cowboys executives and Jones spoke in depth with McGregor about expanding his business while they studied the new whiskey.
Source told HVM the first time the UFC champion visited the stadium, and he was thoroughly impressed with the energy and the fans. The Cowboys destroyed the Jaguars 40-7, so McGregor was treated to a hometown experience that approached complete madness.
McGregor has decided to capitalize off his exceedingly profitable name. His Proper No. 12 Irish whiskey is described as, “an ultra-smooth blend of golden grain and single malt with hints of vanilla, honey and toasted wood for a rich complexity,” on the company’s website.