Pusha gets his own sneakers.
The head of G.O.O.D. Music was tasked with overseeing the label’s multiple projects while juggling his own release, and dealing with an ongoing beef with Drake. The year isn’t over yet though, and King Push keeps the hustle going with a new sneaker release. Much like his labelmate and close friend Kanye West, The DAYTONA rapper decided to collaborate with Adidas. Push got his hands on the Adidas EQT Cushion 2, and remixed it with his own flair.
The new signature sneakers will be available exclusively at ComplexCon, which is going down in Long Beach, California this weekend. Just 40 pairs of the Pusha T x Adidas EQT Cushion collab will be released. Pusha chose to splash the sneakers in an off-white, forest green, and hot pink colorway, with “King Push” debossing along the cage. Gold hardware decorates the eyelets, and the sneakers come in a custom green box with Pusha’s name sprawled across the side.
ComplexCon will feature performances from Future, Rae Sermmurd, Vince Staples, T-Pain, Nav, Lil Baby, A Boogie Wit Da Hoodie, and more. Wale, Pharrell, Jaden Smith, Virgil Abloh, Issa Rae, Nas, Jemele Hill, and a stunning list of other entertainers are also slated to speak at the event.